Every child deserves to play
The PLYRS Foundation works to make sport accessible to kids worldwide and is the sustainable thread that runs through every PLYRS division. This article sets out what it does, who it works with, and how the circular story funds it.
·By PLYRS
Why the Foundation exists
According to UNICEF there are more than 100 million street children around the world, growing up without reliable access to water, food, shelter or education. Sport does not solve that on its own, but it earns a place in breaking the cycle.
We believe every child deserves to play. That is why PLYRS is a company with a mission: part of what we build flows back into making football reachable for kids who would otherwise stand on the sideline.
Close to home, and far from it
In The Hague we work side by side with ADO Den Haag's community programs — from the G-team to youth initiatives — bringing kit, materials and upcycled products to where they make a difference.
Further afield we work with professional athletes, Dutch foundations and local partners, both worldwide and for disadvantaged youth in the Netherlands.
Where the circle lands
The Foundation is where our circular story ends up. Retired footballs from the Upcycling Program become products, and those products become funding for the next generation of players.
Fair chains are part of the same mission: our manufacturing partners in Sialkot and Faisalabad work to EU quality standards.