Every child deserves to play
PLYRS Foundation
The PLYRS Foundation works to make sport accessible to kids worldwide — it is the sustainable thread that runs through every PLYRS division.
Every child deserves to play
We believe every child deserves to play.
100 million+
street children worldwide
Growing up without reliable access to water, food, shelter or education. That number is why the Foundation exists.
Source: UNICEF
01
Every child deserves to play
We believe every child deserves to play.
That conviction is why PLYRS is a company with a mission: part of what we build flows back into making football reachable for kids who would otherwise stand on the sideline.
02
Side by side with ADO Den Haag
In The Hague we work with ADO Den Haag's community programs.
From the G-team to youth initiatives, we bring kit, materials and upcycled products to the places where they make a difference.
03
Where the circle lands
The Foundation is where our circular story ends up.
Retired footballs from the Upcycling Program become products, and those products become funding for the next generation of players — with fully circular football production and a ball upcycling program as the end goal.
04
From the streets to the streets
Together with professional athletes, Dutch foundations and local partners we give sport a place in breaking the cycle.
That work runs worldwide and for disadvantaged youth in the Netherlands.
05
Fair chains
Fair chains are part of the mission too.
Our manufacturing partners in Sialkot and Faisalabad, Pakistan work to EU quality standards.