The PLYRS Journal
Stories from the pitch and beyond
Craft, mission and the circular story behind PLYRS — how our footballs are made, how retired balls get a second life, and why we built a brand with an end goal.
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Foundation·4 min read
Every child deserves to play
UNICEF counts more than 100 million street children. Sport is not the whole answer, but it is part of it.
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Fashion·3 min readFootball did not stay on the pitch
The game stopped being ninety minutes a long time ago. Our apparel follows it off the pitch.
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Upcycling·4 min readThe Football Upcycling Program: a retired ball's second life
A ball kicked in real matches becomes something a fan can own — and guaranteed revenue for the club.
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Mission·4 min readWhy we built a football brand with an end goal for the ball
Most brands add sustainability later. We started with the end of the ball's life and worked backwards.
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